1. Tonality: who's your audience?

2. Get their attention: engage your audience from the start

3. Authenticity: be clear and confident, show where you're going and why (see Amanda Gorman, Greta Thunberg)

4. Repetition: leave an impression (see Barack Obama, Joe Biden)

5. Resonance: make it memorable, use metaphors, analogies, surprise (see Winston Churchill, John F. Kennedy, Martin Luther King)

6. Timing: speak slowly, and use pauses, as all great orators do

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Glossary

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