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Lesen und verstehen
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“Marketing has fuelled the trend towards flat-faced dogs”
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{"content":[{"content":{"params":{"answers":[{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"A. Flat-faced dogs are unhealthy.<\/div>\n"},{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"B. Flat-faced dogs are now the most popular breeds.<\/div>\n"},{"correct":true,"tipsAndFeedback":{"chosenFeedback":"Answer C. is the best summary. While the health of the dogs is also mentioned, the main focus of the article is on the popularization of these breeds through marketing and advertising.<\/div>\n","tip":"","notChosenFeedback":"Answer C. is the best summary. While the health of the dogs is also mentioned, the main focus of the article is on the popularization of these breeds through marketing and advertising.<\/div>\n"},"text":"C. Marketing and advertising should assess their role in making flat-faced dogs popular.<\/div>\n"},{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"D. Marketing and advertising are to blame for the popularity of flat-faced dogs.<\/div>\n"}],"overallFeedback":[{"from":0,"to":100}],"UI":{"checkAnswerButton":"\u00dcberpr\u00fcfen","showSolutionButton":"L\u00f6sung anzeigen","tryAgainButton":"Wiederholen","tipsLabel":"Hinweis zeigen","scoreBarLabel":"Punkte","tipAvailable":"Hinweis verf\u00fcgbar","feedbackAvailable":"R\u00fcckmeldung verf\u00fcgbar","readFeedback":"R\u00fcckmeldung lesen","wrongAnswer":"Falsche Antwort","correctAnswer":"Richtige Antwort","shouldCheck":"H\u00e4tte gew\u00e4hlt werden m\u00fcssen","shouldNotCheck":"H\u00e4tte nicht gew\u00e4hlt werden sollen","noInput":"Bitte antworte, bevor du die L\u00f6sung ansiehst"},"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"enableCheckButton":true,"type":"auto","singlePoint":false,"randomAnswers":false,"showSolutionsRequiresInput":false,"disableImageZooming":false,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"confirmCheck":{"header":"Beenden?","body":"Bist Du sicher, dass Du beenden m\u00f6chtest?","cancelLabel":"Abbrechen","confirmLabel":"Beenden"},"confirmRetry":{"header":"Wiederholen?","body":"Bist Du sicher, dass Du die Aufgabe wiederholen m\u00f6chtest?","cancelLabel":"Abbrechen","confirmLabel":"Best\u00e4tigen"},"question":"<p>Choose the best summary of the article.<\/p>\n","media":{"params":{}}},"library":"H5P.MultiChoice 1.12","subContentId":"4aa0eb1c-6f3b-449e-b01a-370e528cbb60","metadata":{"contentType":"Multiple Choice","extraTitle":"Summary","title":"Summary","license":"U","authors":[],"changes":[]}},"useSeparator":"auto"},{"content":{"params":{"text":"</p><h3><span>Article<\/span><\/h3>\n\n<p><span><span>There\u2019s an old joke that goes: \u201cMy dog has no nose.\u201d \u201cReally? How does he smell?\u201d \u201cTerrible!\u201d\nAh, the joys of wordplay. But these days, the dog with no nose is suddenly everywhere and it is no laughing matter.<\/span><\/span><\/p>\n\n</span></span></p><p><span><span>I don\u2019t mean literally no nose, of course; I mean noses so squashed that they are almost more ornamental than functional. I\u2019m talking about pugs and French bulldogs and other \u201cbrachycephalic\u201d (or flat-faced) pets, the majority of which have such inadequate noses that they cannot breathe properly. Those snuffling sounds are not sweet, they are not even normal \u2014 they\u2019re a cry for help.<\/span><\/span><\/p>\n\n</span></span></p><p><span><span>Compare the skulls of bulldogs over the past 50 to 100 years and you will see how selective breeding has pushed their noses back into their heads. The price of a \u201ccute\u201d or \u201ccomic\u201d face is not only respiratory difficulties but a high risk of heart, eye, teeth and skin problems.<\/span><\/span><\/p>\n\n</span></span></p><p><span><span>Yet, presumably unaware of the potential suffering, people are buying \u201cbrachys\u201d in ever-greater numbers. Driven by celebrity ownership, the number of French bulldogs has increased by 3,000 per cent in the UK in the past decade, replacing Labradors as the most popular breed. Pugs are number three. The market has helped fuel the trend by using images of flat doggy faces to sell everything from T-shirts to table mats, banking services to baked beans.<\/span><\/span><\/p>\n\n</span></span></p><p><span><span>Now, vets and animal welfare organizations are pushing back. As part of its #breedtobreathe campaign, the British Veterinary Association is asking companies to stop using flat-faced dogs in their advertising and marketing. Similar campaigns have been launched in Ireland and Germany. The fashion for flat-faced breeds has seemed unstoppable, but there are signs that the message is starting to bite, with Heinz, M&S and Halifax bank among the companies that have agreed to reconsider their use.<\/span><\/span><\/p>\n\n</span></span></p><p><span><span>At the start of this year, Moonpig, which claims around 70 per cent of the UK market for online greeting cards, was offering 36 cards showing pugs and 29 with bulldogs, compared to 13 with Labradors and just two with spaniels. So, I got in touch to ask if they thought this was OK.<\/span><\/span><\/p>\n\n</span></span></p><p><span><span>A spokesperson told me: \u201cWe\u2019re taking steps to review our product line and create opportunities for more appropriate designs to surface in our shop. We take this matter seriously and it\u2019s something we\u2019re navigating as we speak, so watch this space.\u201d<\/span><\/span><\/p>\n\n</span></span></p><p><span><span>I hope Moonpug, I mean Moonpig, and others keep their promises. More importantly, I hope breeding returns a healthy nose to all these unfortunate animals because, until then, the sad punchline to \u201cHow does your dog smell?\u201d is most likely: \u201cWith difficulty.\u201d<\/span><\/span><\/p>\n"},"library":"H5P.AdvancedText 1.1","subContentId":"8355e051-9fa2-4f77-87cf-0477cca0e3cd","metadata":{"contentType":"Text","title":"Summary","license":"U","authors":[],"changes":[]}},"useSeparator":"auto"}]},</span></span></p></span></h3>
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