Keep the following goals in mind:
➤ Competence creates trust. Your goal is to become an opinion leader in your field.
➤ Dare to polarize. This gets people's attention.
➤ Your target group should associate your core topic with you.
➤ Continuity is crucial. Always make sure you have enough content so you can post regularly.
For your content creation:
➤ Express yourself in short paragraphs.
➤ Use only relevant hashtags — and no more than three per post.
➤ Post external links only in the comments section.
For your posting routine:
➤ Avoid posting more than once a day.
➤ Be online 15 minutes before publication and interact with your network.
➤ Reply to all comments and ask counter-questions.
➤ Publish your posts between 9 a.m. and 5 p.m. ➤ Take into account the time zone of your target audience.
What to avoid:
➤ Posting "salesy" content.
➤ Sharing content that belongs on other social networks (such as cat photos).
➤ Sharing hate posts that offend other people.
➤ Tagging more than five people in your post.
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