An “elevator pitch” is a short, effective description that explains something simply, clearly and persuasively, often a business proposal. One urban myth suggests that it originated from the American industrialist Elisha Graves Otis, who invented a device for elevator safety. But it was first written down by Philip Crosby, author of The Art of Getting Your Own Sweet Way, in 1972. He got into an elevator with his CEO at ITT and persuaded him to listen to a proposal he had.
Prepare a positive elevator pitch describing your company, job and proposal in a few sentences. Make it short, specific and very clear. Here’s a simple example: “We specialize in IT business systems. We help you to become more successful by providing not only software, but also training and support. I am one of our trainers. I train customers in the use of our solutions that help to make your company’s internal processes more efficient.”
Use positive words such as “successful” and “efficient”. And include “you” to put the listener in the position of one of your customers. It makes your elevator pitch more relevant to them.