Business Skills - Essential words for storytelling

in this exercise, you'll first hear some tips on how to tell a good story. Then we'll do an exercise in which will test you on some of the words used. Okay, first listen very carefully to the tips. Don't neglect the story behind your company's values. Even when you have a lot of facts and figures to present, describe people in such a way that your audience can empathize with them and put themselves in their shoes. Make your story relatable to your listeners by including information that is irrelevant to them. A captivating story can sell ideas and even move people to tears. Okay now we'll give you two alternative words and then you'll hear statements based on the tips this time with a beep where one of the words belongs in the pause, choose the right word to complete the sentence. Then you'll hear the full sentence again, repeat the sentence, trying to copy the speakers pronunciation and intonation ready? Here's the first pair of words to choose from neglect or negligence. Don't the story behind your company's values, even when you have a lot of facts and figures to present, don't neglect the story behind your company's values. Even when you have a lot of facts and figures to present and here's the next pair of words. Sandals or shoes, describe people in such a way that your audience can empathize with them and put themselves in there. Yeah, describe people in such a way that your audience can empathize with them and put themselves in their shoes and the next pair of words related or relatable. Make your story to your listeners by including information that is relevant to them. Make your story relatable to your listeners by including information that is relevant to them. And the last pair of words to choose from captive or captivating ah story can sell ideas and even move people to tears. A captivating story can sell ideas and even move people to tears. Well done. Did you get all the words right? If not, go back and listen again? Mm.