Commuter cosmetics move on

Do you put your make-up on in the car, bus or train? If so, you’re not alone. According to market research, up to 67 per cent of British women put their make-up on during their commute to work.

Cosmetics companies have reacted to the trend by developing products that are easy to use. Australia’s Lipstick Queen, for example, makes a lipstick that can be applied without using a mirror. Meanwhile, Pout Case, a British company, describes itself as “the world’s first beauty phone case”. The new product has a make-up palette that slides down from the back of the handset.

TV fashion expert Trinny Woodall (What Not to Wear) has introduced a line of stackable products called Trinny London. “I can do my entire make-up in two minutes without a mirror, in between Tube stops,” Woodall says.

Tokyo’s transport system has tried to stop women from doing their make-up on the move. But it’s likely to be a losing battle.

Hollywood star Drew Barrymore recently posted a photo of herself putting on mascara on the New York subway. The Instagram photo was captioned “#commuterbeauty”.