As a self-employed copywriter and photographer living and working in Brighton, England, I help people to leave a good first impression with their websites, but I haven’t always been so successful at leaving a good first impression myself.

On the first day of my first-ever job, I drove into the car park of Lex Vehicle Leasing in the new car my parents had bought me. I was 22 and fresh out of university. Lex Vehicle Leasing, based in Marlow, just west of London, specialized in car-fleet leasing, with big clients, like the BBC. I was going to be their marketing executive.

I felt excited and nervous, but not just because I was starting a new job. I was also worried that my car might get stolen. I put a lock on the steering wheel to keep the car extra safe. This seemed like a sensible thing to do at the time, but looking back, the staff car park was hardly a top target for criminals.

I walked into the office and was taken up to the second floor to begin my induction. I didn’t realize that, just minutes after I’d gone into the building, my steering-wheel lock slipped and pressed itself on to the car horn. I couldn’t hear it from the second floor, but the reception staff were running around trying to find out who owned the car that was causing such a racket. It took them about an hour to find me because my personal details weren’t in their system yet, and there were always new cars in the car park.

I was so embarrassed when they told me. By the time I got down to the car park, my horn was completely worn out, making a pathetic little farting noise.

My new colleagues had a good laugh about this for months, but most seemed to have forgotten about it by the time I changed jobs two years later.

After working in marketing in London for a few years, I became self-employed and moved to Brighton. While making a good first impression with new clients is important for my work, I also try not take myself too seriously because I want to strike a balance between being professional and fun.

It’s important to be able to show your personality. I’d rather be remembered — for whatever reason, even if it’s a funny reason — than be someone who blends into the background. And my experience in the car park definitely got me off to a good start!

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Glossary

Word Translation Phonetics SearchStrings
copywriter Werbetexter(in) copywriter
car park (UK) Parkplatz car park
fleet Flotte fleet
marketing executive Marketingleiter(in) marketing executive
steering wheel Lenkrad steering wheel
sensible vernünftig sensible
target Ziel target
induction Einführung, Einweisung induction
to slip hier: verrutschen
horn hier: Hupe horn
racket Krach racket
embarrassed verlegen embarrassed
to be worn out hier: an Lautstärke verloren haben worn out
pathetic erbärmlich pathetic
farting (ifml.) pupsend, Furz farting
to strike a balance einen Mittelweg finden strike a balance
to blend into the background hier: sich im Hintergrund halten
to get sb. off to a good start hier: jmdm. zu einem guten Einstand verhelfen